“The partnership marks the first expansion of Samsung Rewards beyond the Galaxy ecosystem,” Samsung said in a press release, “and is just the beginning of what we have in store.”
Samsung Rewards, the company said, is offered for things a customer does anyway, like buying something using Samsung Pay or in the Galaxy store. A person earns points for dollars spent, and that translates into discounts for Samsung products or the chance to enter giveaway contests.
The first 60,000 Samsung Pay users who link their accounts with Lyft will get 1,000 points. For every dollar spent on Lyft, a user will get one Samsung Rewards point. Everyone who links is also eligible for a chance to win a free year of Lyft, and other prizes.
“Consumers want connected experiences that make their lives simpler and more seamless, and the companies that create those experiences are looking for ways to make them even more rewarding,” said Ignacio de Mingo, senior director and head of loyalty platforms for Samsung Electronics America. “Thanks to this new Samsung Rewards partnership, Samsung users have the opportunity to get rewarded for what they do outside the Galaxy ecosystem. Now, every Lyft ride will both get them to their destination and closer to their next reward.”
Lyft also recently announced that it was going to introduce a lower-priced membership plan called Lyft Pink. The membership plan costs $19.99 a month, and comes with a 15 percent discount on all car rides. It is intended for riders who use Lyft two to three times per week or more. The discount does not apply to bike or scooter rides, but Lyft Pink members get three complimentary 30-minute bike or scooter rides per month in select markets.