Protecting Against Off-Platform Fraud
Unfortunately, there is no one fraud tool or technology that can entirely mitigate that worry, which means renters and owners must interact on digital marketplaces to maintain trust.
“Really, the biggest fraud risk in our marketplace or any other is renters going off the platform,” Gray said. “If somebody posts a picture, and there is a phone number in it, for example, we take that off the site. What will happen is fraudsters will put pictures like that up, have the renters dial the phone number and then ask the renter[s] for money over the phone to pay for the rental that is not actually a rental. So, what we advise people to do, obviously, is to keep the transactions on the platform, and pay securely through the platform.”
Little can remedy a fraudulent act once payments have moved off-site, so fraudsters will continue to cultivate their criminal reputations away from platforms. It is, thus, essential that online businesses and their customers keep their guard up to avoid being be led away and duped.